Kicking off the press conference of CES 2014, NVIDIA came to public early on Monday (6) with its presentation. Onstage at The Cosmopolitan Hotel in Las Vegas, the company's CEO, Jen-Hsun Huang, talked mainly about three issues: new games, new Tegra K1 chip and automotive technologies. Opening the meeting, Huang talked about the recent news of the company and how they are forwarding it that NVIDIA believes is the future of gaming. The GeForce Experience and G-Sync technology were some of the examples cited.
In a demonstration, the Batman: Arkham Origins game was run on the PC and transmitted simultaneously via Shield, to a 4K TV. The latency rate during the display was very low, with virtually no loss of quality.
In another great moment was a presentation of the same play played in Shield via Grid Server. Amazing thing is that the source of the broadcast was in France while the reception point was in Las Vegas, at a distance of over 9600 km.
The great attraction of the evening was the launch of the fifth generation of the Tegra processors. The newest addition goes by the name Tegra K1 and has versions in 32-bit and 64-bit. With 192 CUDA cores, the chip should allow a big leap in terms of technology seen in the new generation of smartphones and tablets.
In practice, levels of shade and texture the Tegra K1 provides is week enough to make games with better graphics than even the PlayStation 3 and Xbox 360. While the Unreal Engine 3 took five years to reach smartphones, Unreal Engine 4 took a little over a year to reach the same level.
All news revealed using the Kepler architecture, which will allow developers to more easily develop and update content. For example, the same game can be easily adapted from PC or next-generation consoles for a smartphone or tablet.
Finally, the evening wraps up with automotive technologies. NVIDIA announced that they are investing heavily in modular vehicle technologies. Today, over 4.5 million cars have chips and the company is expecting to reach more than 20 manufacturers and about 100 models this year. Technology presented should extend the capabilities of steering aid, obstacle detection, control trace and monitoring blind spots.